Packaging Design Experience and Examples
Packaging design can be viewed in four different ways:
- a means of protecting the contents of a package
- a contributor to the cost of the end product
- a sales canvas on which to promote the product's attributes and benefits
- a part of the product experience itself.
A well-designed package must address the needs of its life cycle. This life cycle runs from the moment it is used to wrap its product (whether this is by hand or in a factory), through its journey to the point of sale, followed by its journey to the point of use and - finally with current tough environmental laws - to its after-use.
We have been involved in many different types of packaging, here are some examples.